Visual Identity


"Bannetone" is an artisan bakery in Bogotá, Colombia. For the creation of the logo, I wanted to reflect the personality of the client, the baker himself, a young modern man. Black and white are the only colors in the palette and I used a compressed sans serif font that when employed in the logo, creates a form, almost like a loaf of bread. I extracted simple shapes from the most essential elements related to the brand, the banneton and sourdough bread, and used them in the logo and mark. The result is a simple but consice visual identity. 

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