Visual Identity


The creation of the visual identity for this brand was done in collaboration with Maria José Zapata. "byXan" is a jewellery brand made out of beans whose purpose is to highlight the importance of beans, their history and elevate them to the category of gems. For this reason, it was clear from the beginning that the beans were the main elements to take into consideration but also the whole universe around them. The result was an elegant and organic logo in which we turned the endings of the "y" and "a" into a bean shape.  We also created a series of graphic elements and patterns, designed by abstractions from pictures taken of the the different varieties of beans, the bean plant, its leaves, the bean pods, etc. For the color palette we chose earthly colors obtained from the different varieties of beans.

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