Visual Identity


"Cósmico" (which in English translates to "cosmic") is a space focused on developing the creativity of kids, teens and parents through mindfulness. The creation of the logo was inspired on building blocks and a cluster of stars that could be "assembled" both vertically and horizontally.  For the brand's visual identity, it was important to create something playful but not too childish in order to reach both children and their parents. The result was a series of simple and versatile elements inspired on the cosmos, with a reduced but vibrant color palette and the use of a chunky sans serif font.  

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