EAtelier
Visual Identity
2023
EAtelier is an architectural and interior design atelier in Medellín, Colombia. For the visual identity of the brand, the client wanted something fun, dynamic and colorful. The result was a variable logo inspired by the blueprints used in architecture. It consists on the name of the brand written in a Monospace typeface encapsulated by different rectangular shapes drawn from a grid. The shapes of the logo serve as a graphic elements as well, which when placed together with other elements such as images, text and empty areas create a composition of space. A vibrant and colorful palette is used to give the brand a playful tone and differentiate it from traditional architectural firms.