Haras Santa María
Visual Identity
2020
"Haras Santamaria" is a mini horses breeding house in Medellín, Colombia. For the client, it was important that the logo included an illustration of a horse. Nonetheless, the logo would be employed on different mediums such as signage, horse seats, printed elements, instagram, etc. where an illustration doesn’t always work. The solution was to create a versatile logo that worked well both with and without the illustration.