Los Héroes del Planeta

Campaign’s Visual Identity


In Colombia, recycling is an informal job characterized by meager incomes, long hours, and the burden of carrying heavy material. The Fundación Grupo Familia aimed to honor these individuals through a campaign. During my time at Jaime Uribe & Asociados, an advertising agency, I contributed to the team that conceptualized and crafted the visual identity for the campaign. Our goal was to depict recyclers as they truly are – heroes of the planet.

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