Nosotras Intima Wear
Campaign’s Visual Identity
2020
The women's product brand Nosotras, a part of the Swedish Essity Group, introduced a groundbreaking product named Intima Wear in 2020 – absorbent period panties. While at Jaime Uribe & Asociados, I led the design of the graphic identity for the campaign. Collaborating with the team, we crafted a campaign focusing on the product's unique features. Through unconventional poses, paired with impactful text, and textures, we highlighted the benefits of these innovative panties.