Soulcial House

Visual Identity


Soulcial House is a New York City social club that offers women a space to meet new people, discover the city and have creative local experiences. For the visual identity, I was inspired by the frames found in the Chelsea Hotel and the New York City metro tiles. I created five different frames which make part not only of the logotype but are also a versatile graphic element that helps communicate the differente events offered in Soulcial House. I used a colorful palette and serif font to create a visual identity that was both elegant and modern. 

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